Top Spot of the Week: Sony Playstation Vita/Assassin's Creed 3's "Train"
Dante Ariola of MJZ directed this spot which places us on the subterranean J Train, a lifeless place where passengers don't talk, and cellphones and smartphones are rendered useless. What this train needs is: an assassin in Revolutionary era garb who appears and picks out his victim. Agency is Deutsch LA.
Agency: Deutsch\LA, Inc. Mark Hunter, chief creative officer; Jason Elm, group creative director; Paul Caiozzo, creative director/copywriter; Vic Palumbo, director of integrated production; Victoria Guenier, director of broadcast production; Dave Stephenson, sr. producer Production Company: MJZ Dante Ariola, director; David Zander, president; Scott Howard, sr. exec producer; Natalie Hill, producer. Editorial: Rock Paper Scissors Adam Pertofsky, editor; Neil Meiklejohn, assistant editor; CL Weaver, exec producer; Juliet Batter, producer. Audio: Lime Studios Mark Meyuhas, Loren Silber, mixers; Matt Miller, Lindsey Alvarez, assistant mixers; Jessica Locke, exec producer.