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Nike/Dick's Sporting Goods' "Frozen"


Tuesday, Nov. 13, 2012


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VFX studio The Mission teamed with director Malcolm Venville of Anonymous Content on this spot which depicts a variety of impetuous athletes fiercely battling the frozen elements to train for their respective sports. Agency is Wieden+Kennedy, Portland, Ore. The Mission handled VFX, including on-set supervision, color correction, extensive composite work and CG enhancements of the practical snow.


Agency: Wieden+Kennedy | Portland Guy Seese, Rob Thompson, creative directors; Ken Meyer, art director; Tom Sebanc, copywriter; Andy Murillo, producer. Production Company: Anonymous Content Malcolm Venville, director; Eric Stern, exec producer; SueEllen Clair, exec producer/production; Karen Sproul, producer; Marisol Aragon-Herold, production supervisor. Editorial: Joint Editorial, Portland, Ore Kyle Valenta, editor; Patty Brebner, exec producer. Visual Effects: The Mission Rob Trent, VFX creative director; Piotr Karwas, CG supervisor; Michael Pardee, VFX EP; Narbeh Mardirossian, Katrina Salicrup, Flame; Eric Rosenthal, Tom Lynnes, FX; Samir Lyons, animator; Diana Cheng, VFX producer.


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