Top Spot of the Week: Adobe's "BS Detector"
Tom Routson of Tool of North America directed this spot which puts a trio of digital marketing execs--buzzwords and all--on a BS/lie-detector machine, which proves quite an accurate judge as it pretty much electrically buzzes each mention of a cliche buzzword. Agency is Goodby, Silverstein & Partners, San Francisco.
Agency: Goodby, Silverstein & Partners Jeff Goodby and Rich Silverstein, co-chairmen/creative directors; Keith Anderson, director of design/associate partner; Shane Fleming, associate creative director; Anders Gustafsson, copywriter; Cindy Epps, executive producer. Production Company: Tool of North America Tom Routson, director; John Lindley, DP; Ken Averill, production design; Gabrielle Yuro, line producer; Amy DeLossa, head of production. Postproduction: New Hat Bob Festa, colorist. Music: Elias Arts Ann Haugen, exec producer. Audio: Lime Studios Joel Waters, mixer; Jessica Locke, executive producer.