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New Web Video: NAPA's "The Art of Braking"

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SHOOT Staff
Friday, Nov. 9, 2012

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Optimus and ONE at Optimus recently teamed with Chicago-based automotive branding agency 426 Inc. to direct, edit and finish a spot for the National Auto Parts Association (NAPA) website. "The Art of Braking"--directed by ONE at Optimus director Mark Pallman and cut by Optimus editor Jim Staskauskas--leverages 22 ReplayXD cameras mounted at various points on a Ford Mustang and a Ford 4 x 4 in action to capture the power and responsiveness of Reactive One� performance brake rotors, sold at NAPA.

Credits

Production Company: ONE at Optimus Mark Pallman, director; Kipp Christiansen, exec producer; Craig Leffel, director of production; Drew Wehde, DP. Editorial: Optimus Jim Staskauskas, editor; Therese Hunsberger, Gretchen Praeger, exec producers/managing directors; Katie Smith, sr. associate producer; Dan Swierenga, assistant editor; Joel Signer, colorist; Jeff Greco, assistant colorist; Marina Bacci, sound designer; Scott Yurks, online editor; Matt Bregger, online assistant editor.

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