New Viral Ad/Promo: "Buyral"
Toronto agency john st. promotes its penchant for "unignorable" ideas by turning out this tongue-firmly-in-cheek video for Buyral, a service that guarantees your uploaded video will become a viral hit. It used to be that attaining viral buzz took hard work and talent but with Buyral you're guaranteed to generate mega numbers online. All you do is pay people or enlist them to click on your work around the clock--and the Buyral service has this approach down to perfection.
Editorial: Relish Chris Murphy, editor; Erin Gulas, assistant editor; Sally Leggett, exec producer. Postproduction: TOPIX Rob Del Ciancio, VFX supervisor/artist; Matt Dochstader, compositor; Andrew Nguyen, sr. matte painter/VFX artist; April Cananan-Wong, jr. VFX artist; Cathy Jeffries, Eugene Marchio, producers. Audio: Vapor Music + Sound Design, Toronto