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The Best Work You May Never See: South Carolina Lottery's "Declaration"

By

SHOOT Staff
Friday, Oct. 26, 2012

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Tim Gardner of Mad Monkey directed this spot in which a beleagured employee gets a "Declaration of Resignation" from our country's founding father and exits the workplace, galloping off into prosperity with him on a horse. We then see George Washington himself on a dollar bill, underscoring the power of a buck when you play the South Carolina Lottery's Mega Millions game. Mad Monkey also served as creative agency on the client-direct campaign.

Credits

Postproduction: Company 3 Billy Gabor, colorist.

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