The Best Work You May Never See: South Carolina Lottery's "Declaration"
Tim Gardner of Mad Monkey directed this spot in which a beleagured employee gets a "Declaration of Resignation" from our country's founding father and exits the workplace, galloping off into prosperity with him on a horse. We then see George Washington himself on a dollar bill, underscoring the power of a buck when you play the South Carolina Lottery's Mega Millions game. Mad Monkey also served as creative agency on the client-direct campaign.
Postproduction: Company 3 Billy Gabor, colorist.