Top Spot of the Week: Snickers' "Horseless Headsman"
Craig Gillespie of MJZ directed this spot in which a headless horseman instead appears as a horseless headsman. Clearly he's not himself because he's hungry. He eats a Snickers bar and becomes his old scary self on Halloween. Agency is BBDO New York.
Agency: BBDO New York David Lubars, chief creative officer; Gianfranco Arena, Peter Kain, senior creative directors; Alex Taylor, associate creative director/copywriter; Jason Stefanik, associate creative director/art director; Amy Wertheimer, executive producer; Melissa Chester, music producer Production Company: MJZ Craig Gillespie, director; Gyula Pados, DP: Emma Wilcockson, David Zander, executive producers; Martha Davis, producer. Sound Design: henryboy Bill Chesley, sound effects. Audio: Sound Lounge Tom Jucarone, mixer.