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The Best Work You May Never See:'s "Pregnancy"


Friday, Oct. 12, 2012


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Richard Sears of Synthetic directed this two-spot campaign for Women's Fund of Mississippi and The Ramey Agency designed to drive teens to a site which dispels myths about sex, including such matters as sexually transmitted diseases (STDs) and birth control. Creative came out of The Ramey Agency in Jackson, Miss.


Agency: The Ramey Agency Bob Potesky, executive creative director; Wes Williams, VP, creative director; Josh Schooler, creative director. Production Company: Synthetic Pictures Richard Sears, director; Simon Barrett, exec producer; Jim Smith, line producer; Jason McCormick, DP. Editorial: Cosmo Street Tessa Davis, editor; Ali Reed, producer; Shinya Sato, graphics; Yvette Cobarrubias, exec producer.


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