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Top Spot of the Week: TD Ameritrade's "Joe"


Friday, Oct. 12, 2012


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Feature filmmaker Brad Silberling (Lemony Snicket's A Series of Unfortunate Events; City of Angels) directed this spot which tell us the story of Joe, who stands pretty much in the same place working in a restaurant kitchen yet much around him changes--realized by the actions of people and deployment of props, set elements and his donning of different attire as he continues to go about his business. Through all this, we see Joe's career progress. Agency is Goodby, Silverstein & Partners.


Agency: Goodby, Silverstein & Partners Jeff Goodby, Rich Silverstein, partners; Rick Condos, Hunter Hindman, executive creative directors; Matt Ashworth, John Shachter, creative directors; Tod Puckett, executive broadcast producer; MJ Otto, broadcast producer Production Company: Pony Show Entertainment Brad Silberling, director; Philippe Rousselot, DP; Susan Kirson, Jeffrey Frankel, exec producers; Fern Martin, line producer. Editorial: Spot Welders Inc. Haines Hall, editor; Carolina Wallace, producer

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