NHLPA Hockey Gear's "Avant Garage"
Dean Vargas of Motion Pantry directed this spot in which San Jose Sharks All-Star Logan Couture puts his hockey puck-shooting aim to the test, together with his eight-year-old friend Ryan. For four hours, the duo slaps shots at a garage door, chipping away until they have created a piece of art. Agency is Lowe Roche, Toronto.
Agency: Lowe Roche Sean Ohlenkamp, creative director; Matt Camara, art director; Jordan Gabriel, copywriter; Jonathan Daly, social media strategy.