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The Best Work You May Never See: Duracell's "Trust Your Power"


Wednesday, Oct. 10, 2012


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Eliot Rausch of �ber Content directed this moving portrait of San Francisco 49ers All-Pro linebacker Patrick Willis, showing his rise from a disadvantaged background to college football star and now an elite NFL pro. His story coincides with the Duracell mantra/campaign slogan, "Trust The Power Within."  Advertising agency is Saatchi & Saatchi New York.


Agency: Saatchi & Saatchi/NY Con Williamson, chief creative officer; Justin Ebert, Alex Lea, Peter Smith, creative directors; Nate Ripp, art director; Peter Feldman, producer. Production Company: Uber Content Eliot Rausch, director; Preston Lee, Phyllis Koenig, Steve Wi, exec producers; Ed David, DP. Editorial: Rock Paper Scissors Aaron Tompkins, editor.

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