Sunday, June 24, 2018
You are here:

The Best Work You May Never See: Duracell's "Trust Your Power"

By

SHOOT Staff
Wednesday, Oct. 10, 2012

1627 views

Log in or register now!

Eliot Rausch of �ber Content directed this moving portrait of San Francisco 49ers All-Pro linebacker Patrick Willis, showing his rise from a disadvantaged background to college football star and now an elite NFL pro. His story coincides with the Duracell mantra/campaign slogan, "Trust The Power Within."  Advertising agency is Saatchi & Saatchi New York.

Credits

Agency: Saatchi & Saatchi/NY Con Williamson, chief creative officer; Justin Ebert, Alex Lea, Peter Smith, creative directors; Nate Ripp, art director; Peter Feldman, producer. Production Company: Uber Content Eliot Rausch, director; Preston Lee, Phyllis Koenig, Steve Wi, exec producers; Ed David, DP. Editorial: Rock Paper Scissors Aaron Tompkins, editor.

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/50193/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/50193/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/50193/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/50193/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Jun. 23, 2018

Say this about TV creators in 2018 — they don't give up easily. Three...

Friday, Jun. 22, 2018

Procter & Gamble had a Grand time at the Cannes Film Lions competition...

Friday, Jun. 22, 2018

Creative brush strokes from Pablo Picasso and Leonardo da Vinci were...

Friday, Jun. 22, 2018

Sonia Malfa--who was selected for the Commercial Directors Diversity...

Friday, Jun. 22, 2018

DP Daisy Zhou has joined Innovative Artists for representation in...

Friday, Jun. 22, 2018

Barton F. Graf has hired Savanah Brihn as chief strategy officer and...

Recent SPW Releases

Friday, Jun. 22, 2018

The five international channels of China Global Television Network (CGTN...

Thursday, Jun. 21, 2018

NorthSouth Productions, the company behind the smash-hit comedy series...

Thursday, Jun. 21, 2018

Christina Rzewucki is a Texture and Look Development Artist at Rising Sun...

Thursday, Jun. 21, 2018

The Producers Guild of America (PGA) announced Saturday, January 19, 2019...

Thursday, Jun. 21, 2018

Director Aubrey Smyth, represented for commercial and brand assignments...

Top