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Top Spot of the Week: iD Gum's "Bald Eagle"


Friday, Sep. 21, 2012


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Tom Kuntz of MJZ directed this offbeat comedy commercial which centers on a man who's meticulously making something in his rural cabin. He then steps out of the cabin and hikes up into the wilderness and carefully places his creation--which is revealed to be a wig--on a bald eagle. Agency is Droga5, New York.


Production Company: MJZ Tom Kuntz, director; Chris Soos, DP; Scott Howard, exec producer; Emily Skinner, producer. Editorial: MacKenzie Cutler Gavin Cutler, editor; Ryan Steele, assistant editor; Sasha Hirschfeld, exec producer. Postproduction: Company 3 Stefan Sonnenfeld, colorist. Visual Effects: The Mill New York John Leonti, Phil Crowe, Steve Beck, CG artists; Arielle Davis, Jordan Shelton, producers.


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