AT&T's "Warming Up"
The brand spot celebrates Olympian swimmer Ryan Lochte as he acknowledges, "Luck doesn't get you to the Olympic Games�I swam here." Commercial was scored by Q Department, New York, for BBDO New York. Directors were Marie Hyon and Marco Spier of PSYOP/Smuggler.
Agency: BBDO New York David Lubars, chief creative officer; Grant Smith, Rick Ardito, sr. creative directors; Peter Albores, creative director/copywriter; Hunter Fine, associate creative director/art director; David Rolfe, head of production; Julie Collins, executive producer; Cheryl Gackstetter, sr. producer; Melissa Chester, sr. producer. Production Company: Smuggler,Psyop Allison Kunzman, exec producer; Kate Sutherland, producer; Marie Hyon and Marco Spier, directors.,Marie Hyon and Maro Spier, directors; Lucia Grillo, exec producer; Ana Karina DeCastro, producer. Editorial: Final Cut JD Smith, editor. Postproduction: Nice Shoes Chris Ryan colorist. Visual Effects: MassMarket Drew Downes, creative director/2D lead; Joerg Liebold, VFX supervisor. Music: Q Department, New York Audio: Sound Lounge Tommy Jucarone, mixer.