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Fruit of the Loom's "Anthem"

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SHOOT Staff
Tuesday, Sep. 18, 2012

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Poetry in motion--as depicted in the artistry of Fruit of the Loom-clad athletes performing--is the centerpiece of this spot. Complementing and advancing this visual artistry is a score from PrimalScream Music. Agency is The Richards Group, Dallas.

Credits

Agency: The Richards Group, Dallas. Sheri Cartwright, producer; David Morring, art director/creative director; Tim Tone, copywriter/creative director. Production Company: Furlined Nez, director; Max Goldman, DP; Caroline Pham, producer. Editorial: Rock Paper Scissors Elliot Graham, editor. Postproduction: MPC (The Moving Picture Company) Mark Gethin, colorist. Visual Effects: A52 Music: Primal Scream Nicole Dionne, exec produce; Mako, composer/artist.

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