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Top Spot of the Week: Carlton Draught's "Beer Chase"


Tuesday, Sep. 18, 2012


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Steve Ayson of The Sweet Shop directed this offbeat car chase--without cars--as criminals carefully scamper away from the police while holding glasses full of Carlton Draught. The non-vehicular pursuit still, however, contains elements of a Hollywood car chase sequence. Agency is Clemenger BBDO, Melbourne.


Agency: Clemenger BBDO James McGrath, creative chairman; Ant Keogh, executive creative director; Richard Williams, copywriter; Anthony Phillips, art director; Sonia von Bibra, executive producer. Production Company: The Sweet Shop,Level Two Music, Melbourne Steve Ayson, director; Greig Fraser, DP; Wilf Sweetland, executive producer; Cindy Kavanagh, producer; Robbie Freed, production designer.,Karl Richter, music supervision. Postproduction: Method,Fin Design, Sydney Edel Rafferty, final grade.,Nicholas Ponzoni, online editor.

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