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Top Spot of the Week: Kia's "Bringing Down The House"


Friday, Aug. 31, 2012


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The Kia hamsters are back--in fact they've gone way back as time travelers, infiltrating an 18th century opera house where they show a stiff bourgeoisie crowd "A New Way to Roll." Carl Erik Rinsch of MJZ teamed with visual effects house Method and agency David&Goliath on this commercial which begins with all the grandeur and scale of an epic Hollywood period film.


Agency: davidandgoliath David Angelo, chief creative officer; Colin Jeffery, executive creative director; Greg Buri, sr. copywriter; Basil Cowieson, sr. art director; Carol Lombard, executive producer/managnig director; Paul Albanese, executive producer; David Measer, director of strategic planning; Steven Garcia, strategic planner. Production Company: MJZ Carl Erik Rinsch, director; John Mathieson, DP; Kate Leahy, exec producer; Margo Mars, producer; Natricia Bernard, choreographer; Petr Kunc, production design; Rebecca Hale, costume design; Kirstin Chalmers, hair, wig & makeup design. Editorial: Cut + Run, LA Steve Gandolfi, editor; Michelle Burke, managing director; Carr Schilling, exec producer; Christie Price, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist. Visual Effects: Method Stephanie Gilgar, exec producer; Mike Wigart, producer; Andy Boyd, VFX supervisor; Patrick Ferguson, compositing supervisor/Flame lead; Brian Burke, lighting lead; Fabio


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