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Top Spot of the Week: Foot Locker's "Tear Away"


Friday, Aug. 24, 2012


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Aaron Stoller of Biscuit Filmworks directed this spot for BBDO New York in which Oklahoma City Thunder teammates Russell Westbrook and James Harden chill out at a party. Westbrook inadvertently splats some mustard on Harden's Foot Locker shirt but not to worry--Harden tears away his full outfit, shirt and pants to reveal another clean set of official Foot Locker attire underneath.


Agency: BBDO New York David Lubars, chief creative officer; Chris Beresford-Hill, Dan Lucey, sr. creative directors; Alex Taylor, associate creative director/writer; Jason Stefanik, associate creative director/art director; Anthony Curti, executive producer; Lawrence Chen, assistant producer; Melisa Chester, music producer. Production Company: Biscuit Filmworks Aaron Stoller, director; Shawn Lacey, managing director; Holly Vega, exec producer; Brian Donahue, DP; Mala Vasan, line producer. Postproduction: Company 3 New York Tim Masick, colorist. Visual Effects: Eight vfx Shira Boardman, Baptiste Andrieux, exec producers; Philip Ineno, VFX supervisor; Marsi Frey, sr. producer; Marcus Stokes, 3D supervisor; Marko Manderic, 3D artist. Audio: Sound Lounge Tommy Jucarone, mixer. Animation: Hornet Inc. Santa Maria, creative directors.


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