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Best Viral Video: Ray-Ban's "Ray-Bug"


Thursday, Aug. 9, 2012


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Directors William Campbell and Will Johnson of Gentleman Scholar craft a new viral video for Ray-Ban's "Never Hide" campaign. Edited by Steve Prestemon of Whitehouse Post, the piece follows a young Russian couple on an adventure into an abandoned house where they stumble upon a bug metamorphosing into a very unusual creature--one that molts distinctive sunglass lenses.


Production Company: Gentleman Scholar William Campbell, Will Johnson, directors; Matthew Lloyd, DP; Rachel Kaminek, exec producer; Tyler Locke, Elizabeth Newman, producers; Henry Foster, technical director; Damon Snyder, lead 3D animator; Matt Lavoy, lead compositor; Andy Kim, modeling; Vinh Chung, rigging. Editorial: Whitehouse Post Productions, Santa Monica Steve Prestemon, editor; Kristin Branstetter, producer; Clarke Rives, Matthew Prouty, assistant editors.


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