Top Spot of the Week: FedEx's "Check-In"
Jim Jenkins of O Positive directed this comedic spot in which three employees carrying their golf club bags see their boss at the hotel check-in desk sans his golf clubs. Turns out the head honcho had his clubs delivered to the hotel via FedEx. But the workers instead think that they made a big mistake bringing clubs to a company junket--so they immediately go into a damage control mode. Agency is BBDO New York.
Agency: BBDO New York David Lubars, chief creative officer; Mike Smith, Greg Hahn, executive creative directors; Gianfranco Arena, Peter Kain, creative directors; Elise Pavone, producer. Production Company: O Positive Films Jim Jenkins, director Editorial: MacKenzie Cutler Ian Mackenzie, editor Audio: Sound Lounge Tom Jucarone, mixer.