Best New Public Service Initiative: National College Finance Center's "Don't Major In Debt"
This PSA directed by Richie Keen of Superlounge for agency The Field (social) directs viewers to a new National College Finance Center website (www.collegefinancecenter.org) which provides students and their families with tools to learn the smartest ways to address financing for college. Jayne Lynch of "Glee" fame stars in the PSA.
Agency: The Field Michael Porte, executive creative director; Lisa Birnbach, creative director/copywriter. Postproduction: New Hat Bob Festa, colorist Audio: Yessian Music Brian Yessian, exec producer; Marlene Bartos, producer.