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Trailer of the Week: Intel and Toshiba's "The Beauty Inside"

By

SHOOT Staff
Thursday, Aug. 9, 2012

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Feature filmmaker Drake Doremus (Like Crazy) directed via B-Reel this trailer centered on Alex who has a unique trait--every morning he wakes up as somebody else. He's been fat, thin, pretty ugly, had perfect hair, no hair. Ad agency is Pereira & O'Dell, San Francisco.

Credits

Agency: Pereira & O'Dell PJ Pereira, chief creative officer; Jaime Robinson, executive creative director; Jason Apaliski, creative director; Neil Ramanan, copywriter; Chaz Whitworth, art director; Jeff Ferro, executive producer; Elisa Moore, broadcast producer; Erin Davis, sr. interactive producer; Nick Chapman, director of strategy; Justin Cox, strategy director; Josh Brandau, director of media strategy; Dan Beer, media supervisor; Liz Bell, Pete Fishman, media strategists; Corey Lenhart, production intern/fan consultant. Editorial: Lost Planet Tyler Temple Higgins, trailer editor. Visual Effects: Ntropic Sound Design: RavensWork Robert Feist, sound designer.

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<iframe width="560" height="349" src="https://shootonline.com/embed/50151/560x349" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="640" height="390" src="https://shootonline.com/embed/50151/640x390" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="853" height="510" src="https://shootonline.com/embed/50151/853x510" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="1280" height="750" src="https://shootonline.com/embed/50151/1280x750" frameborder="0" allowfullscreen></iframe>
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