Trailer of the Week: Intel and Toshiba's "The Beauty Inside"
Feature filmmaker Drake Doremus (Like Crazy) directed via B-Reel this trailer centered on Alex who has a unique trait--every morning he wakes up as somebody else. He's been fat, thin, pretty ugly, had perfect hair, no hair. Ad agency is Pereira & O'Dell, San Francisco.
Agency: Pereira & O'Dell PJ Pereira, chief creative officer; Jaime Robinson, executive creative director; Jason Apaliski, creative director; Neil Ramanan, copywriter; Chaz Whitworth, art director; Jeff Ferro, executive producer; Elisa Moore, broadcast producer; Erin Davis, sr. interactive producer; Nick Chapman, director of strategy; Justin Cox, strategy director; Josh Brandau, director of media strategy; Dan Beer, media supervisor; Liz Bell, Pete Fishman, media strategists; Corey Lenhart, production intern/fan consultant. Editorial: Lost Planet Tyler Temple Higgins, trailer editor. Visual Effects: Ntropic Sound Design: RavensWork Robert Feist, sound designer.