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The Best Work You May Never See: Optimum WiFi's "Hot Pot"

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SHOOT Staff
Friday, Jul. 27, 2012

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Director Geoffroy de Crecy of Wizz, Paris, directed this comedic mixed-media animation spot via Blacklist, New York (representing Wizz stateside), which stars HotSpot the dog (Optimum WiFi's new mascot) and his technically challenged human owner, Ben. In this commercial, one of four in the campaign out of agency The Brooklyn Brothers, Ben and HotSpot are waiting for the train at a station. Ben then chats with HotSpot, trying to determine if his Kindle will work at the train station thanks to "hot pots," "hot shots," "top knots," "hop scotch" and finally "tin pots." The dog continually tries to correct his master with the proper term, "hot spots" from Optimum WiFi, which enable Ben to enjoy his Kindle on the go in some 35,000 hot spot zones in the Tri-State (New York, New Jersey, Connecticut) area.

Credits

Agency: The Brooklyn Brothers The Brooklyn Brothers, creative director, writer, art director, producer. Audio: audioEngine Carl Mandelbaum, mixer/sound effects

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