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The Best Work You May Never See: FirstBank's "Be Smart"


Thursday, Aug. 9, 2012


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Greg Bell of Epoch Films directed this spot which shows that even oblivious people in the midst of dumb, inexplicable, even dangerous behavior realize that checking should be free. Agency is TDA_Boulder. Editor was Katz of Cosmo Street.


Agency: TDA Advertising & Design, Boulder, Colo. Jonathan Schoenberg, Thomas Dooley, creative directors; Jeremy Seibold, associate creative director/copywriter; Barrett Brynestad, art director; Susan Fisher, producer. Production Company: Epoch Films, LA Office,Company 3 New York Greg Bell, director; John Duffin, exec producer; Candace Tomarken, line producer; Peter Donahue, DP.,Mike Pethel, colorist; Matt Moran, producer; Rhubie Jovanov, exec producer. Editorial: Cosmo Street Katz, editor; Zoe Mougin, assistant editor. Audio: Beacon Street Studios Paul Hurtubise, mixer/sound designer; Caitlin Rocklen, producer.

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