Web Short of the Week: IKEA's "A World Without Textiles"
Olivier Babinet of Paranoid US directed this two-minute web film which imagines a world without textiles. A place where comfortable pillows are replaced with tree stumps. Where curtains are made of sheet metal, rugs are made of sand, and sofas are made of cacti. That's a hard world. Agency is McCann New York.
Production Company: Paranoid U.S. Olivier Babinet, director; Yves Cape, DP; Jamie Miller, Claude Letessier, exec producers; Pat Harris, producer; Robert Dabrowski, production designer; Fred Cambier, costume designer. Editorial: Final Cut Arianna Tomasettig, editor; Pearly Leung, colorist; Marc Healy, mixer; Olivia Chiu, producer.