Top Spot of the Week: "Rise" for Assassin's Creed 3
Bjoern Ruehmann of The Vikings via production house Furlined directed this spot, teaming with DP Justin Brown to create a stunning look at the American Revolutionary War from the perspectives of varied colony folks, including a soldier who decides to sacrifice his youth for freedom, a young mother who decides it will be them, not us as she picks up an axe to ward off British soldiers invading her home, and a prisoner who affirms that he is willing to surrender his body but not his mind. Agency is Sid Lee, Paris.
Production Company: Furlined Bjoern Ruehmann of The Vikings, director; Diane McArter, president/exec producer; Eriks Krumins, VP/exec producer; David Thorne, sr. executive producer; Ewen Brown, producer; Justin Brown, DP; Carmen Dima, art director; Maria Miu, wardrobe stylist. Editorial: Trim Editing Paul Hardcastle, editor; Jemma Daniel, editorial producer. Audio: Wave Studio