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The Best Work You May Never See: Canadian Women's Foundation's "It's a Girl"


Friday, Jul. 6, 2012


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Shelley Lewis of Suneeva directed this PSA out of DDB Canada which shows the happy occasion of a baby shower. An "It's a Girl" banner is among the event's decorations as we see various generations of women in celebration as gifts are opened and pleasantries exchanged. But the joy of the moment is shattered by the opening of one gift box...


Agency: DDB | Toronto Denise Rossetto, Todd Mackie, creative directors; David Ross, associate creative director/copywriter; Paul Wallace, associate creative director/art director; Caroline Clarke, Andrew Schulze, producers; Mara Schachter, planning. Production Company: Suneeva,Relish Shelley Lewis, director; Geoff Cornish, Michi Lepik-Stahl, exec producers; Samy Inayeh, DP; Amalie Bruun, line producer.,Sally Leggett, postproduction executive producer; Steve Manz, editor; Laura Dunn, assistant editor. Music: RMW Music Jeff Cohen, producer; Steven Mackinnon, audio house director; Kyle Gudmundson, engineer.

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