The Best Work You May Never See: Oxelo's "Hugs"
Nan of production house Soixante Quinze directed this spot which shows folks holding on for dear life--hugging the hood of a car, a fence, a businessman, even a tree. It turns out these people are all wearing roller skates and their predicaments represents improvised means of coming to a stop. The solution: Oxelo's new Diabolo skates which feature a braking system. Agency is Fred & Farid, Paris.
Production Company: soixante quinze Nan, director; Jules Dieng, producer.