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The Best Work You May Never See: Oxelo's "Hugs"

By

SHOOT Staff
Friday, Jun. 29, 2012

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Nan of production house Soixante Quinze directed this spot which shows folks holding on for dear life--hugging the hood of a car, a fence, a businessman, even a tree. It turns out these people are all wearing roller skates and their predicaments represents improvised means of coming to a stop. The solution: Oxelo's new Diabolo skates which feature a braking system. Agency is Fred & Farid, Paris.

Credits

Production Company: soixante quinze Nan, director; Jules Dieng, producer.

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