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Top Spot of the Week: Nissan Altima's "Enough"


Friday, Jun. 29, 2012


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David Shane of O Positive directed this spot which asks what life would be like if a horn tooted just when you're about to go too far. We see a guy benefiting from that audio alarm on various occasions--when he's about to go all in at the casino gaming table but then pulls back his chips when he hears otherwise; when he opens his mouth for a french kiss only to pull back from his date at the sound of the horn; even when he's about to spray some cologne on his nether region before the telltale sound causes him to stop. While a fantasy, this feature becomes reality as part of the Altima's maintenance system. Agency is TBWA\Chiat\Day, Los Angeles.


Agency: TBWA\Chiat\Day, Los Angeles Rob Schwartz, chief creative officer; Tito Melega, Karl Dunn, creative directors; Bill Hornstein, sr. art director; Joao Medeiros, art director; Alex Goulart, copywriter; Joel Weeks, director of product strategy; Dan Hauck, planning director; Richard O�Neill, executive director of integrated production; Elaine Hinton, executive broadcast producer; Jeff Yee, sr. broadcast producer. Production Company: O Positive Films David Shane, director; Marc Grill, executive producer; Sebastian Pfaffenbichler, DP. Editorial: Venice Beach Editorial Dan Bootin, editor Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: MPC (The Moving Picture Company) Jenny Bright, animation prducer. Audio: Play John Bolen, mixer.

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