The Best Work You May Never See: PETA's "The Talk"
Parents have a birds-and-the-bees talk with their daughter, but with the irresponsible message that she should have as much sex as possible. The spot's message: Parents shouldn't act this way. Neither should people with dogs and cats.
Agency: Matter, Los Angeles Dan Neri, creative director/art director; Scott Murray, creative director/copywriter. Production Company: The Oil Factory, Beverly Hills Steven Tuschida, director; Chris Palladino, producer; Rhet Bear, DP. Editorial: Optimus Jim Staskauskas, editor. Postproduction: Company 3 Los Angeles Dave Hussey, colorist Audio: POP Sound Mitch Dorf, mixer.