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Top Spot of the Week: Harley Davidson's "Hell's Bells"

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SHOOT Staff
Friday, Dec. 28, 2007

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A different kind of Santa Claus comes to town--dressed in black and riding in behind a thunderous herd of black Harley motorcycles harnessed by chains. He carries a sack bearing gifts--such as boots and exhaust pipes--and places them under a family Xmas tree in a darkened house. He even leaves a big bone for the home's menacing Doberman. "How bad have you been this year?" is the question that fills the screen, followed by the advice, "Shop Harleyfor badness sake."

Credits

Agency: Carmichael Lynch Mike Lescarbeau, chief creative officer; Jim Nelson, executive creative director; Heath Pochucha, copywriter; Bob Berken, art director; Joe Grundhoefer, director of broadcast; Tara Mulholland, producer. Production Company: MJZ Marcus Nispel, director; Lisa Margulis, executive producer; Vincent Oster, producer; John Stanier, DP. Editorial: Union Editorial Einar, editor. Postproduction: Company 3 Los Angeles Rob Sciarratta, colorist. Sound Design: Soundelux Design Music Group Clint Richardson, sound designer. Audio: Eleven Jeff Fuller, mixer.

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