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Top Spot of the Week: Harley Davidson's "Hell's Bells"


Friday, Dec. 28, 2007


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A different kind of Santa Claus comes to town--dressed in black and riding in behind a thunderous herd of black Harley motorcycles harnessed by chains. He carries a sack bearing gifts--such as boots and exhaust pipes--and places them under a family Xmas tree in a darkened house. He even leaves a big bone for the home's menacing Doberman. "How bad have you been this year?" is the question that fills the screen, followed by the advice, "Shop Harleyfor badness sake."


Agency: Carmichael Lynch Mike Lescarbeau, chief creative officer; Jim Nelson, executive creative director; Heath Pochucha, copywriter; Bob Berken, art director; Joe Grundhoefer, director of broadcast; Tara Mulholland, producer. Production Company: MJZ Marcus Nispel, director; Lisa Margulis, executive producer; Vincent Oster, producer; John Stanier, DP. Editorial: Union Editorial Einar, editor. Postproduction: Company 3 Los Angeles Rob Sciarratta, colorist. Sound Design: Soundelux Design Music Group Clint Richardson, sound designer. Audio: Eleven Jeff Fuller, mixer.

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