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Lucky Brand Jeans 'Karate Kop'

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SHOOT Staff
Wednesday, Dec. 19, 2007

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A video that promotes a holiday sale on Lucky Brand Jeans spoofs blaxploitation films from the 1970s like Shaft as a black cop accosts a group of laid back white guys who are trying to get great deals on hip clothes, which aren't as good as the deal they can get on Lucky Brand Jeans.
    Baron Vaughn, a New York comedian, plays the karate kop in a film that was shot with a Panasonic HVX200 camera with post work done in Adobe After Effects.

Credits

Agency: Night Agency Scott Cohn, creative director; Tadas Jeremicius, art director Production Company: Night Agency Dan Lubell, director/camera; Nathan Kloke, producer; Jose Roncero, design; Jason Reposa, Yoann Chalet, Chiawei Chang, Ramon Torres, programming

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