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Microsoft's "Family"

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SHOOT Staff
Wednesday, Dec. 12, 2007

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Microsoft is using a three minute video to ignite a debate about home servers to introduce Windows Home Server. America's Talking, a parody of a news talk show, uses interviews of a family to describe how the server is used in a home environment. The flippant attitude of Mark Steele, the host of the show, provides the humor.

Credits

Agency: Creature Matt Peterson, Jim Haven, creative directors; Eric Goldstein, art director; Tom O'Connor, associate creative director, copywriter; Jenn Pennington, producer; Steve Hawley, Sarah Faulkner, account executives; Ramon Vasquez, designer Production Company: Tate USA Eric King, director; Andy Lilien, director of photography; Hugh Bacher, David Tate, executive producers; Darrin Ball, line producer Editorial: Chicken and Music Steve Prestemon, editor Sound Design: Clatter & Din John Buroker, mixer

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