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iSPOT of the Week: Freixenet's The Key to Reserva


Tuesday, Dec. 11, 2007


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The nine-and-a-half minute Key To  Reserva has hints of The Man Who Knew Too Much, North by Northwest, Rear Window and The Birds.  It is set in Carnegie Hall and features the sinister orchestral score of North by Northwest. At the outset, we see Scorsese discussing an apparently unfinished Hitchcock project, which he proposes to film himself. After some Hitchcockian opening credits it cuts to a young man as he attempts to locate the key that will open a box containing a bottle of cava. Having secured the key, fought off a baddie, opened the bottle and won over a beautiful woman, the web ad cuts back to Scorsese talking about what Hitchcock would have made of it all.


Agency: JWT M�nica Martorell, Jos� Antonio Gonz�lez-Cuevas, Alex Mart�nez, Rory Lambert, Carles Puig, Jordi Iglesias, Victoria Ga�do, Benet Solans and Diana Belmonte, agency team

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