The Best Work You May Never See: Desert Schools Federal Credit Union's "Coyotes Checking"
An unsuspecting ATM user gets some free checking he didn't bargain for, complements of NHL star Shane Doan who "checks" the customer hard against the ATM screen as if he were dishing out punishment along the Plexiglass of a hockey rink.
Agency: MMA Advertising, Phoenix Jeff Moss, Ted Anderson, creative directors; Rodney Ailing, copywriter; Chris Poisson, producer. Production Company: Blade, Phoenix Will Hartman, director; Louise Parker, executive producer; Mark Trengrove, DP; Greg Singer, production designer. Editorial: Blade, Phoenix Ron Sussman, editor Postproduction: Blade, Phoenix Mark Trengrove, colorist Audio: audioEngine Bob Giammarco, sound designer/mixer