Top Spot of the Week: JCPenney's "The Aviator"
Undaunted by naysaying youngsters, a determined girl builds a rocket ship to take her to the North Pole to visit Santa Claus....
Agency: Saatchi & Saatchi Tony Granger, chief creative officer; Michael Long, Kerry Keenan, executive creative directors; Sara Rose, copywriter; Lea Ladera, art director; Colin Pearsall, head of integrated production; Bruce Andreini, executive producer; Ryan Fitch, music producer; Rosemary Ryan, head of music licensing. Production Company: MJZ Fredrik Bond, director; Alwain Kuchler, DP. Jeremy Hindle, production designer; Lisa Margulis, executive producer; Line Postmyr, line producer. Editorial: The Whitehouse Russell Icke, editor; Johnny Luisi, editorial assistant; Corina Dennison, executive producer; Melanie Klein, producer. Postproduction: The Mill, New York Fergus McCall, colorist; Angus Kneale, VFX creative director; Bethan Thomas, Dan Roberts, VFX producers. Sound Design: Fluid Judson Crane, sound designer. Audio: Sound Lounge Phillip Loeb, mixer