Samsung's "David and Goliath"
One of the two animated videos Samsung is using to promote Blueseat.com, its site devoted to independent films, is David and Goliath, a 34 second film that shows David hitting the giant in the head with a rock, causing him to fall to the ground. The minimalist film, which connotes the spirit of independent filmmaking, was created with hand drawn ink line animations that were digitally assembled.
Agency: Cheil Communications America, Inc. Howard Levenson, producer; Lisa Selwitz, art director; Philip Wilson Jr., copywriter Production Company: J. Greg Smith, Inc. Bruce McFarlan, animation director; Bret Farley, assistant animator; Thom Waters, technical director; Yezi Xue, designer; Neha Upadhyaya Lang, producer; Audrey Robinson Favorito, executive producer; Aaron Stokes, music and sound design
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