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Samsung's "David and Goliath"

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SHOOT Staff
Tuesday, Dec. 4, 2007

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One of the two animated videos Samsung is using to promote Blueseat.com, its site devoted to independent films, is David and Goliath, a 34 second film that shows David hitting the giant  in the head with a rock, causing him to fall to the ground. The minimalist film, which connotes the spirit of independent filmmaking, was created with hand drawn ink line animations that were digitally assembled.

Credits

Agency: Cheil Communications America, Inc. Howard Levenson, producer; Lisa Selwitz, art director; Philip Wilson Jr., copywriter Production Company: J. Greg Smith, Inc. Bruce McFarlan, animation director; Bret Farley, assistant animator; Thom Waters, technical director; Yezi Xue, designer; Neha Upadhyaya Lang, producer; Audrey Robinson Favorito, executive producer; Aaron Stokes, music and sound design

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