Sony PlayStation Portable Media Player's "Escalator"
The second iteration of the "Get Your Own" campaign for the Sony PlayStation Portable Media Player includes a web video spot on an escalator. As one guy tries to move up the down escalator to view another guy's PSP, he is rebuffed and the "get your own" message is clear. The spot plays as pre-rolls, in banners and on the PSP site.
Agency: TBWA/Chiat/Day, Inc Brett Craig, Nick Davidge, creative directors; Todd Murphy, copywriter; Joey Danluck, art director; Maresa Wickham, producer Production Company: Tool of North America Sam Cadman, director; Mark Plummer, dp; Angela Jones Solomon, line producer; Jennifer Siegel, Brian Latt, executive producers Editorial: Venice Beach Editorial Greg Young, editor; Patricia Gushikuma, editorial producer Postproduction: Zoic Studios Fefo De Souza, online artist Audio: Margarita Mix Hollywood Jeff Levy, sound designer