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Piaggio Group's "Vespa, Vespa"

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SHOOT Staff
Tuesday, Nov. 27, 2007

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The winning video in Piaggio Group's Go Green Vespa Video Challenge was Rex Hermogino's Vespa, Vespa, a music video that shows Hermogino riding a Vespa around San Diego to promote Vespanomics, the creed that establishes Vespas as pollution free gas savers that decrease traffic congestion and are fashionable. Two friends, Dan Doyle and Sam Ho, shot Hermogino on his scooter as he drove around, encapsulating the "fun in the sun" lyric.

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