Top Spot of the Week: Nike Brand Jordan's "Engine"
Pro basketball star Carmelo Anthony proves to be the choo-choo train who "knows it can" in this spot promoting his Melo M4 line of apparel. Scenes of Anthony in training are juxtaposed with him in NBA game action, all propelled by the sound of a locomotive building momentum until it's at full speed peak performance.
Agency: Wieden+Kennedy | New York. Todd Waterbury, Kevin Proudfoot, executive creative directors; Keith Cartwright, creative director/art director; Eric Steele, Scott Hayes, copywriters; Gary Krieg, head of production; Dan Blaney, producer. Production Company: Rattling Stick, London Daniel Kleinman, director; Johnnie Frankel, producer; Stephen Blackman, DP. Editorial: Cut + Run, London Steve Gandolfi, editor Postproduction: Company 3 New York Tim Masick, colorist Visual Effects: Framestore NY William Bartlett, Murray Butler, visual effects supervisors; James Razzall, visual effects producer. Sound Design: Amber Music Bill Chesley, sound designer Audio: Sound Lounge Philip Loeb, mixer.