Tuesday, June 19, 2018
You are here:

Top Spot of the Week: Nike Brand Jordan's "Engine"


Monday, Nov. 26, 2007


Log in or register now!

Pro basketball star Carmelo Anthony proves to be the choo-choo train who "knows it can" in this spot promoting his Melo M4 line of apparel. Scenes of Anthony in training are juxtaposed with him in NBA game action, all propelled by the sound of a locomotive building momentum until it's at full speed peak performance.


Agency: Wieden+Kennedy | New York. Todd Waterbury, Kevin Proudfoot, executive creative directors; Keith Cartwright, creative director/art director; Eric Steele, Scott Hayes, copywriters; Gary Krieg, head of production; Dan Blaney, producer. Production Company: Rattling Stick, London Daniel Kleinman, director; Johnnie Frankel, producer; Stephen Blackman, DP. Editorial: Cut + Run, London Steve Gandolfi, editor Postproduction: Company 3 New York Tim Masick, colorist Visual Effects: Framestore NY William Bartlett, Murray Butler, visual effects supervisors; James Razzall, visual effects producer. Sound Design: Amber Music Bill Chesley, sound designer Audio: Sound Lounge Philip Loeb, mixer.


<iframe width="560" height="349" src="https://shootonline.com/embed/49116/560x349" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="https://shootonline.com/embed/49116/640x390" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="https://shootonline.com/embed/49116/853x510" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="https://shootonline.com/embed/49116/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Jun. 19, 2018

Natalie Portman and Jonathan Safran Foer hope they can change the world —...

Tuesday, Jun. 19, 2018

BBC America’s freshman thriller Killing Eve topped all shows, scoring five...

Tuesday, Jun. 19, 2018

Feature, commercial and branded content director John Hillcoat ( The Road...

Tuesday, Jun. 19, 2018

California lawmakers passed legislation Monday that puts more conditions...

Tuesday, Jun. 19, 2018

Content creation studio BODEGA--with bases of operation in NY and San...

Tuesday, Jun. 19, 2018

The MTV Movie & TV Awards gave "Black Panther" its first taste of...

Recent SPW Releases

Tuesday, Jun. 19, 2018

Content creation studio BODEGA has added Los Angeles based animation...

Tuesday, Jun. 19, 2018

Red Giant has just released a brand new Trapcode Form 3 training series ,...

Tuesday, Jun. 19, 2018

Visual effects studio Mr. Wolf has opened a studio in Vancouver. The...

Tuesday, Jun. 19, 2018

EditShare® a technology leader in intelligent shared storage, QC and media...

Tuesday, Jun. 19, 2018

The Television Critics Association (TCA) announced today the nominees for...

Monday, Jun. 18, 2018

Danixa Diaz joins brand creative agency, Troika Media Group (OTC: MTWO) as...