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iSPOT of the Week: IBM's "Cock-a-Doodle Moo"

By

SHOOT Staff
Tuesday, Nov. 20, 2007

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A farmer had the pressing need to develop his own creative solution to run his farm more efficiently in a tough economy. To unify and simplify, he took all the qualities of his favorite animals and combined them into one, a "Cock-a-Doodle Moo" named Lucky. The new breed gives the farmer the best of all animals, which has proven to be a boon to productivity. He explains that Lucky lays perfect eggs, her wool is exported to the top designers in Milan and her milk is not only delicious but it's safe for the lactose intolerant.

Credits

Agency: Ogilvy & Mather Greg Ketchum and Tom Godici, group creative directors; Adam Lau, creative director; Simon Foster, ACD, copywriter; Peter DiBartolo, art director; Lee Weiss, exectuive producer; Alicia Zuluaga, producer Production Company: Outsider USA Henry Littlechild, director Visual Effects: THE MILL, London West Sarokin, lead flame artist; Gavin Wellsman, flame artist; Greg Gilpatrick, assistant; Dan Roberts, producer

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