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The Best Work You May Never See: Brandt Washing Machine's "Apartment Sharing"


Monday, Nov. 26, 2007


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Keith Bearden earned inclusion into the 2008 SHOOT New Directors Showcase on the strength of this spot in which a mass of humanity in an overcrowded apartment welcomes yet another prospective tenant who gets a grand tour of the cramped accommodations. Well at least there's some room in the laundry room thanks to the compact, streamlined Brandt washing machine. Bearden, who's based in N.Y., has since shifted his spot representation in France to Big Productions, Paris, and is handled stateside by Skunk.


Agency: DDB, Paris Alexandre Herve, Sylvain Thirache, creative directors; Fabien Teichner, coywriter; Faustin Dlaverie, art director; Dominique Porte, producer. Production Company: Mister Hyde, Paris Keith Bearden, director; Herve Lopez, executive producer; Nathaniel Aron, DP. Editorial: Editors, Paris Nicholas Isabey, editor; Charlotte Raffi, post supervisor Postproduction: Medialab, Paris Bertrand Duval, colorist Sound Design: Amagansett, Paris Christophe Friant, sound designer


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