iSPOT of the Week: Activision's "Hecklers"
Smoke & Mirrors, New York made skateboarder Tony Hawk and his colleagues into birds on a wire in a viral video for Tony Hawk's Proving Ground videogame created by Arnold and directed by Martin Granger of Moxie Pictures. The banter among the skateboarders brings an element of charm to this promotion for the game.
Agency: arnold | Boston Roger Baldacci, CD; Meg Siegal, art director; Pete Harvey, copywriter; Billy Near, producer
Production Company: Moxie Pictures Martin Granger, director; Karol Marrs, EP Editorial: Bug Editorial Andre Betz, editor; Joy Copeland, producer Postproduction: The Mill, New York Fergus McCall, colorist Visual Effects: Smoke & Mirrors/NY Sean Broughton, CD; Nick Tanner, lead VFX artist; Cary Flaum, head of production; Barbara Kontarovich, VFX producer