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Arrow's "Save Ellis Island/Joe Montana"


Tuesday, Nov. 13, 2007


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Phillips-Van Heusen's Arrow Apparel brand's "Save Ellis Island" campaign features videos of a number of celebrities, including former NFL quarterback Joe Montana, who reflect the importance of Ellis Island in the immigrant experience, in order to raise money for a renovation project. The documentary-style video of Montana was shot on 35mm in association with a TV spot that was included in the campaign. 


Client: Phillips-Van Heusen Mike Kelly, creative director; Joan Walsh, producer Production Company: HomeNYC Ben Orisich, director; Joe Arcidiacono, dp; Martin Malanoski, executive producer; Zdenka Glavan, producer Editorial: HomeNYC Gary Hernandez, editor Postproduction: HomeNYC Martin Malanoski, executive producer Music: Yessian New York Dan Zank, composer; Marlene Bartos, producer; Jeff Dittenger, sound designer

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