The Best Work You May Never See: ParticipACTION's "Driveway"
Two youngsters talk about their ailments as if they're old men, underscoring the need for all children to stay active or risk losing their youth.
Agency: JWT Martin Shewchuk, Don Saynor, creative directors; Jeff Wilbee, art director; Clair Galea, producer. Production Company: Untitled, Toronto John Mastromonaco, director; Peter Davis, executive producer; John Houtman, DP. Editorial: Rooster, Toronto Richard Unruh, editor; Melissa Kahn, executive producer.