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iSPOT of the Week: Allstate's "Intro"


Tuesday, Nov. 6, 2007


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"Intro" and five other viral videos show Bergwood's efforts to become a star kicker. The films capture Bergwood doing everything from toe exercises and ballet to simulating game day wind conditions in pursuit of his dream. Director Jim Tozzi shot the films on HD with a Panasonic P2 camera.


Agency: Leo Burnett Charley Wickman, exec VP/creative director; Vincent Geraghty, producer; Tony Pawela, writer; Dave Deroma, art director Production Company: T.H.E.M., New York Jim Tozzi, director; Fortunato Procopio, DP; Tony Harding, EP; Gary Kout, producer; Bekka Melino,production design Editorial: T.H.E.M., New York Tony Harding, editorial EP; Sean Casey, editor; Sean Casey, colorist; Marc Thomas, graphics/After Effects Music: Jed's Stock Music Michael Justeson, producer Audio: Creative Audio Post, New York Jacques Boulanger, sound designer, mixer

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