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TV.com's "Get Into It"

By

SHOOT Staff
Tuesday, Nov. 6, 2007

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A video ad for Tv.com communicates the idea that visitors to the site "get more into the shows you're into" with a contortionist, who maneuvers her body into a small TV. The spot, which was made to play on a Times Square billboard and online at CNETNetworks sites, was shot with an HD camera with rope lights inside the TV to illuminate the contortionist in the box.

Credits

Client: Tv.com Todd Anthony, creative director, writer; Darin Hunt, art director

Production Company: Kontent Films Mark Decena, director; Rob Humphries, dp; Matt Notaro, editor; Eric Escobar, colorist; Charlie Campbell, composer Editorial: Kontent Films Matt Notaro, editor Postproduction: Kontent Films Eric Escobar, colorist

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