The Best Work You May Never See: Washington State Lottery's "Broken Arm"
A man repeatedly tries to break the cast on his arm in different ways but without success until the very end. Upon finally shattering the cast, we find out it's where he had hidden his prized Washington lottery raffle ticket.
Agency: Publicis, Seattle Bob Moore, Publicis USA chief creative officer; Rob Rich, executive creative director; Parag Tembulkar, group creative director; John Meyer, art director; Todd Mitchell, senior copywriter; Derek Ruddy, director of broadcast; Mary Ellen Farrar, senior producer. Production Company: Biscuit Filmworks Jim Hosking, director; Shawn Lacy, executive producer; Caroline Pham, line producer; Marten Tedin, DP. Editorial: Collective Kelly Vander Linda, editor. Postproduction: Flying Spot Jeff Tillotson, colorist Audio: Pure Audio Scott Weiss, Justing Braegelmann, mixers.