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iSPOT of the Week: AND 1's "72 Point Game"


Tuesday, Oct. 30, 2007


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Monta Ellis' raw talent and unpretentious attitude is captured in 13 new documentary style ads. In "72 Point Game," directed by Michael Kuhn, of Greenpoint Pictures, Brooklyn, Ellis' friends and relatives relive his legendary 72-point game in high school.


Agency: 72andSunny Glenn Cole, creative director; Jeff Beberman, art director/copywriter; Sam Baerwald, executive producer; Elisa Orbsurn, producer; Brad Bigelow, brand manager Editorial: Mad River Post | Santa Monica Victor Brown, editor; Gary Ward, executive producer; Tim Kirkpatrick, producer Visual Effects: SWAY Studio Ben Looram, artist Audio: POP Sound Zac Fisher, mixer

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