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Airtel's "The Search"


Thursday, Oct. 25, 2007


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An Indiana Jones-style adventurer encounters and escapes constant perils before finally reaching his objective--a holy book--only to discover that it has already been "found" by a girl who Google searched it via Airtel. When asked what he is going to do next, our crusading hero replies, "Retire."


Agency: Rediffusion DY&R, New Delhi, India. Ajay Ghalot, creative director/copywriter; Pryadumna Chauhan, copywriter; Prashant Bhardwaj, producer; K.S. Chakravarthy, national creative director. Production Company: Equinox Films, Mumbai, India Ram Madhvani, director; Manoj Shroff, producer; Anita Sukheswala, line producer; Himman Dhamija, DP. Postproduction: Prime Plus, Mumbai Sabu Jose Shachin, online digital artist


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