2K Sport's "Beantown is Back"
One of the videos running to promote 2K Sports new video game, NBA 2K8, focuses on the reemergence of the Boston Celtics. The goal is to get viewers to post the video at YouTube and other sites and comment on it with friends. The video was made from game footage that captured the action from a variety of angles, with a voice over added.
Agency: EVB Jason Zada, executive creative director; Tim Honan, producer; Rita Ribera, broadcast producer; Ben Abramowitz, associate creative director, copywriter; Jayanta Jenkins, associate creative director, art director; Sean O'Brien, Kenneth Robin, Ben Keyser, design; Justin Acuff, account supervisor